(Just in case you can’t work out the city in which the film takes place, Taylor Swift’s “Welcome to New York” accompanies the opening credits.) Max lives a perfect life, with he and his neighboring animal friends enjoying pampered lives in their high-rise during the day, waiting eagerly for their owners to return home at night. A story that owes more than a little to the first Toy Story, Pets follows Max ( Louis C.K.), a spoiled terrier who gets to live with his person Katie ( Ellie Kemper) in a charming New York City studio apartment. That said, for a film designed to spawn ancilliary products and sequels, Pets is not entirely without its charms. It’s even accompanied beforehand by a brief Minions short film, in case you forgot about those godless creatures and needed a reminder of their constant, if sometimes invisible, presence in your own life. There’s some ad placement, from GoPro’s Hero 4 camera to YouTube to other upcoming movies from Universal. ![]() ![]() As one sits at watches it, you can practically see the sassy memes involving adorable dogs and over-it cats materializing on your cousin’s Facebook timeline. Illumination, Universal’s animation arm, has unleashed a movie bound for the same kind of viral appeal. The Secret Life of Pets feels especially manufactured, even by the pretty low standards of modern movies aimed at “families,” but specifically their six-to-10-year-old children.
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